By Juliet Okafor (editor-in-chief, Certified Products )

In a bid to remain in control of its popular African black soap product brand in the market, Tropical Naturals Limited, an Ikeja lagos based manufacturer of Dudu Osun soap, has launched a market offensive against fakers of it's product.

A misleading and dishonest media that is often conspiratorial, is a danger to its very society and to itself"                                                                                                                  ...Albert Camus, Philosopher/Journalist

                                                                                         About Nigerian NewsLeader Newspaper

                                                   MISSION & VISION: 

Nigerian NEWSLEADER is an Independent newspaper published by SEAROUTE COMMUNICATIONS LIMITED and set up to promote and deepen Nigeria's democracy through the presentation of news and analysis of issues, debates and ideas, etc. This news medium presents a balanced coverage of news, issues and events in the best interest of Nigeria and her citizens. It owes no allegiance to any individual, interest group, religious body, political party or ethnic community. It's primary commitment is to the integrity and sovereignty of the federation of Nigeria and Africa. It is a liberal newspaper committed to the best tradition of professionalism and excellence. This newspaper believes it is the responsibility of the Nigerian state and it's relevant institutions to protect the interest and safety of her citizens irrespective of their economic, social, political and cultural conditions. NIGERIAN NEWSLEADER subscribes to the ideology of free enterprise which is consistent with the globally accepted standard, ideals and philosophy of individual liberty and freedom. The newspaper, will, at all times, uphold the need for social justice, equity, fairness, peace and equal access to opportunities within the limits of the law of the Nigerian Federation. The motto of NIGERIAN NEWSLEADER Newspaper is to deliver news and information .....FIRST WITH DETAILS AND FACTS.

                                              OUR PROFESSIONAL/CORPORATE COMMITMENT:  

We, the NIGERIAN NEWSLEADER (Online, e-paper, Print & TV Channel) News medium, from the stable of SEAROUTE COMMUNICATIONS LIMITED, abide very strongly, by the hallowed Journalism principles of balanced, fair and factual reporting of news and information matters.

• We believe, very strongly too, as society's Watchdog, that ethical conduct and accountability in Journalism are the basis of public trust and confidence in our professional practice.
• * And like all responsible and credible news medium operating in a democratic, lawful and free society as ours in Nigeria, the NIGERIAN NEWSLEADER therefore affirm our support to the system of self and lawful regulation, under the relevant independent media bodies.
• * We wholly believe in the lawful responsibility of the existing media regulators like the Press Ombudusman, to help mediate on issues and complaints against the unethical conduct of the Press and it's practitioners and the need for redress where there is clearly established injury of any kind in the course of our practice. The NIGERIAN NEWSLEADER Newspaper co-founder/Editor-in-Chief is: Mr Celestine Okafor, Mnipr, a seasoned Nigerian Journalist, who has risen through the professional ranks in the print media to the top of his career, in the past 28-years. It's co-founder/Managing Director and Chief Executive Officer is: Mrs Juliet Okafor, Mnes, a trained World Bank Certificated Development Economist, Journalist, Advertising Practitioner and Product Manufacturer, who, all together, has 25-years cognate experience in her media and business career.

                                              WELCOME TO SEAROUTE  COMMUNICATIONS  LIMITED 

                                                                                                                 About SeaRoute :

SeaRoute Communications Limited, is a media and allied Company registered in Nigeria by the Corporate Affairs Commission (CAC) of Nigeria. It was first incorporated in May 2002 as a business enterprise company, to engage in media and related business activity. As the company's operation began to expand beyond the scope of an enterprise venture, the Board of Directors and Management of the Organisation, resolved to re-incorporate the firm to a Limited Liability Company. Thus, SeaRoute Communications now transformed to be known as SEAROUTE COMMUNICATIONS LIMITED, with it's corporate headquarter relocated from Lagos, Nigeria, to the Nigeria's Federal Capital Territory City of Abuja. At the moment, SEAROUTE'S flagship media arm, the (Nigerian NewsLeader Newspapers) and its allied print and broadcast media, has its Regional Offices in Enugu, Kaduna, Portharcourt, Jos, Bauchi, Lagos and Ibadan. It's state branch operational offices, commercial city and community offices are located in the cities and towns of Lagos, Onitsha, Aba, Nnewi, PortHarcourt, Warri, Kano, Ibadan, Jos, Benin-City, Maiduguri and in other 36 states of Nigeria, as at July 2020. The company's media now has Correspondent Bureau Representatives in London, New York, Canberra (Australia), Tel Aviv (Isreal) and Singapore. While its West Africa, East Africa, Central Africa, North Africa and Southern Africa Media Bureau Correspondents operate from: Accra (Ghana), Nairobi (Kenya), Kinshasha (Republic of Congo), Dubai (United Arab Emirates) and Johannesburg (South Africa).

SeaRoute Communications Limited is the parent company of the NIGERIAN NEWSLEADER NEWSPAPER (a Daily On-Line, e-paper and print national Newspaper based in Nigeria including a YouTube Tv Channel and Radio); CERTIFIED PRODUCTS & SERVICES NEWSPAPER/MAGAZINE & TV PROGRAM (a consumer/ brand weekly print, on-line publications and Television program); MY LEARNED PAL EDUCATIONAL PROJECT, EMINENT SCHOLARS and SEAROUTE DIALOGUE & LEGACY PROJECT, among other line of businesses. 

SEAROUTE COMMUNICATIONS LIMITED has other subsidiary companies. Among them is SEAROUTE MANUFACTURING AND TRADING COMPANY LIMITED (SMAT-C) which has, in its factory, a range of sought-after well packaged brands of approved food products and unique cleaning agents already on sale in the Nigerian markets. These subsidiaries however make up what is today known as the SEAROUTE ORGANISATION.

SEAROUTE GROUP is the brainchild of two experienced and seasoned professionals in the Nigeria media and business sectors who founded the organization. The company derived it's corporate name from the exploits of a European Portuguese sailor and explorer, Vasco Da Gama, who was reputed to have discovered the "SEAROUTE TO INDIA". Hence, SeaRoute Communication Limited predicates it's business philosophy on discovery and exploration of business ideas. The logo of SeaRoute Communications Limited is a sea wave which symbolizes a continuous flow of ideas. The vision of SeaRoute is to become a foremost and reputable media and business institution in Nigeria, contributing significantly to the growth and development of Nigeria's society, her democracy and economy and indeed that of Africa and the global community. 

                                                                                            About The Founders:

The SEAROUTE Group's founding Chairman and Publisher/Editor-in-Chief is Mr Celestine Osondu Okafor, Mnipr, a seasoned Journalist whose professional experience in the print media has spanned twenty-nine years (1991/92 - till date, 2020). He is a graduate of English and Literary Studies from the University of Lagos, Akoka, Yaba, and also a holder of Professional National Diploma in Journalism from the Daily Times Institute of Journalism (TJI), Lagos.

Celestine Okafor has worked in several Nigerian newspapers and magazines including the then influential and popular African Concord magazine. He has equally worked in Finance News and African Vision magazines. Over the years, he has worked and risen progressively in his career as a news Reporter, news Correspondent, Senior Correspondent, Abuja Bureau Chief, Head, National Assembly Bureau (Senate Press Corp Member), Assistant Editor, Group Politics Editor, Group Regional Editor (Abuja/Northern Region Operations), Deputy Editor, Newspaper title Editor, Group General Manager (Publications), Executive Director, Publisher/Editor-in-Chief and Executive Chairman, in the following newspapers: Nigerian NEWSLEADER, CERTIFIED PRODUCTS & SERVICES Newspaper/Magazine, PUNCH, VANGUARD, DAILY INDEPENDENT, DAILY TIMES and LEADERSHIP Newspapers Group respectively. 

He has served the nation as a member of the elite Presidential Committee on Police Equipment Fund (PCPEF) between 2005 and 2007. Okafor hails from Ishi-Ozalla in Nkanu-West LGA of Enugu State. He belongs to the relevant professional bodies like the Nigerian Union of Journalists (NUJ), the Nigerian Guild of Editors (NGE) and the Nigerian Institute of Public Relations (NIPR). A member of the Lions Club of Abuja District, Okafor is an experienced biographer and the author/facilitator of "Models of Africa Series", a legacy book project and publications of the SeaRoute Dialogue & Legacy Project, which chronicles the life and times, and the legacy accomplishments of leaders in black Africa as well as promote discussions/dialogue on socio-economic and political developments.